On Tuesday, the first thing we did after we waited for an hour for the SXSW shuttle was the most important thing of any SXSW trip: getting Kimchi Fries and/or tacos from Chi’Lantro food truck.
Next, we did the next most important thing: picking up our badges! Luckily, the line was short and it was an easy peasy process. With the badge, we received a free SXSW tote bag, with information about the conference and festival showcases. After finding our names listed in and generally perusing the booklets, we headed to the Trade Show. Spanning two exhibit halls in the Austin Convention Center, the SXSW Trade Show contained an overwhelming amount of exhibitors. We made efforts to stop by every stand to learn about what they do and how it might help Wake Radio improve as a radio station, but the sheer quantity of tables and the amount of really cool swag made walking thoroughly interacting with each booth an impossible task!
We talked to a couple booths that provide platforms for companies and organizations to build websites, such as Drupal, or WordPress, the company we currently use for our website! Other highlights of the Trade Show include:
- Chordify– basically a karaoke player for learning to play guitar
- New York Times Photobooth- 7 second video maker where we got to make headlines!
- Tangible Formats– custom vinyl records
- MyMusicTaste– fan initiated concert making platform
- Brown Paper Tickets– free online event registration
- Epson Moverio BT-200– glasses with built in digital display, which enables users to play video games or watch movies through their lenses
- Threespot.- organization in DC that helps non-profits plan events and advocate/advertise for themselves
- Section101– a web design company that has many radio stations as clients
- WeVideo– Their software lets people log into a video and add/edit their own parts, which could be used for something like concert footage or making PR videos for Wake Radio.
After the Trade Show, we planned on attending various panels and interviews. We caught the end half of a conversation with Chicago’s Mayor Rahm Emanuel, which discussed the city-wide plan to guide Chicago’s culture and economic growth. An interview with Neil Young’s followed, in which he discussed his brainchild, a high-quality audio device and music service called Pono.
At nights, we initially had plans to see some fairly big bands, such as Tokyo Police Club, but turns out we needed to RSVP and pick up a wristband and be all fancy to get into the Hype Hotel! Regardless, our concert lineup for the night turned out to be pretty great. We met up with our promoter Joe from the Syndicate, and hung out with him for a couple shows!
- Young and Sick– This was my first time seeing them at SXSW, as I saw them open for Washed Out and Foster the People later in the week. We were at a fairly small venue, and this synth driven psychedelic electronica band put me in a trancey, dancey mood for the rest of the night.
- Syd Arthur– progressive psychedelic funk rock from England!
- Arthur Beatrice– First, I totally have a girl crush on Ella Girardot (incredible soprano lead vocals, keys, organ). We watched this British indie pop rock group from side stage. They had a powerful stage presence, and had some jazzy influences on their melodic, ambient sound.
- Quiet Company– This Austin pop-rock band played at the Main II, at a showcase with other native bands to Austin, TX! They gave off a very loud energy, which unfortunately was not sonically well absorbed by the brick walls of the venue.
- Wild Child– Mallory was especially pumped to see this wild and free indie rock band hailing from Austin Texas!